Place the softened butter in a small mixing bowl. Add the shallot, thyme, parsley, lemon zest and juice, and ½ teaspoon Dale’s seasoning; mix well to combine.
Place a piece of plastic wrap (about 12” x 12”) on the counter. Scrape the butter into the center of the plastic wrap and form it into a rough log, about 1” thick and 6” long.
Twist like a candy wrapper to seal tightly and refrigerate until ready to use (up to 48 hours).
Meanwhile, place the steaks in a gallon sized plastic storage bag.
In a small bowl, whisk together ½ cup Dale’s seasoning, garlic, sugar and black pepper. Pour over the steaks in the storage bag, and massage gently.
Let steaks marinate 40 minutes at room temperature.
Remove from marinade and pat very dry.
Preheat a grill to 400°F.
Place the steaks directly over the coals and cook for about 5-6 minutes on each side, until the internal temperature reads 132°F (for medium rare).
Remove to a platter, top each with ¼” slices of the herb butter, tent with aluminum foil and let rest for 10 minutes.
Slice across the short side, into ½” thick slices, divide evenly and serve immediately.
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